Your Relationships with the Brands You Love

Think of a brand. Right now, do it. What brands come to your mind? Now, consider why you thought of that specific brand. Is it because you use their products regularly, or do you really want their products? When you think of this brand, do you think of positive or negative attributes? What makes this…

Q and A: Behind the Scenes at Bath and Body Works

Ely Murray is a Keyholder at Bath and Body Works and has been working there for 6 months. They are also currently working at Pacsun as a sales lead and has previous experience at Piercing Pagoda selling jewelry as well. Ely and I met in person and talked about their experience working with customers and…

Shopping Season Is Here

October has flown by, November is almost halfway through, and the weather is transitioning from Fall to Winter. The holiday season is rolling around and we all know what that means: It’s shopping season! Thanksgiving and Christmas are quickly approaching and companies are starting to release their Black Friday deals and holiday specials. With there…

Consuming at the NC State Fair

The NC State Fair is an annual event that all of us North Carolinians look forward to attending. The crazy shows, rides, games, and deliciously unhealthy food always draws us in. However, with the fair only being once a year, we are all more likely to overspend. The overpriced food, impossible games, and fun rides…

Online vs. In Store Shopping

What kind of shopper are you? Do you prefer to shop online comfortably at home in your pjs? Or would you rather put on real pants, socialize, and walk around carrying bags? As I said in my second post, everyone has different shopping techniques and processes. You determine yours, I’m just here to share some…

How does social media influence your purchases?

Social media used to be a platform for connecting and sharing, but it has evolved into much more than that. Before making a purchase, most of us search for reviews and opinions on Instagram, Facebook, and Youtube as a source of information, but why? Do we trust strangers more than we trust ourselves? Social media…

4 tips to help you shop smarter

How do you shop? Do you make a list every time? Are you easily influenced by sales? Do you buy the first thing you see or do you search around for alternatives?  Everyone shops differently.  As I stated in my last post, every consumer uses different decision making processes and has different needs. Whether you’re…

Decisions, Decisions, Decisions.

When you make a purchase, what goes through your head? How did you uncover your need for that item? Did you see an advertisement for a new IPhone or were just you thirsty for some water? If you’re hungry, you’ll eat, but where will you eat? What are you in the mood for? Do you…

Welcome to My Blog about You

We are all consumers; we consume almost every day, but what makes us do it and why? Is it the sales at TjMaxx and Ross? Or maybe the smell in Bath and Body Works convinces you, you need their products.  According to the Bureau of Economic Analysis, consumer spending was at a rate of $14.24…